Alice Patrizio

Alice Patrizio - Italy

WEB SITE DESIGN AFFECTS SEARCH ENGINE RESULTS:
Your web site design and the technology used to design it may be working against you when it comes to search engines results. It`s necessary to have a professional look at your site every so often to update not only the look and feel of your web site, but also to optimize the pages and the content for the search engines. That can really improve your web site performance in terms of sales and revenue.

Past research indicates that users are not willing to wait more than 8 seconds for a web page to download. You can lose a new customer or a sale that fast. It does not take a long time to check your web site for usability and performance, but for many, it may be an emotional effort. It may require putting aside your own pride (if you built your own site from scratch) or polishing your diplomatic skills (if a good friend or a close relative designed your site for you). It may also require you to reconsider your marketing budget, as you may have to invest in hiring a professional web designer or professional web development company to build a new web site that accomplishes your company`s goals.

Investing on your web design project can really have a positive impact on your business - just consider that you may be losing customers (and sales!) with your current web site. In addition, because the Internet provides the most qualified leads for any business, it is the most cost-effective marketing tool you can invest on. And it serves multiple purposes: sales, marketing, branding, customer service, etc. In fact, when you insist on having a professional web design, you will have a web site that truly reflects the excellent quality of your products and services, which in turn will allow your business to compete with larger organizations.